Book publicity services and author PR, explained
Last updated November 3, 2026Published by C.S. Lewis & Co. Publicists
C.S. Lewis & Co. Publicists offers book and author publicity, internet marketing, and support services that can be mixed and matched into one customized campaign.
The firm describes its work as developing a personal, highly collaborative relationship with each author that puts professional goals front and center. It also works closely with publishers' and businesses' publicity teams so its efforts complement theirs. Here is what each service area covers.
What do book publicity services include?
At C.S. Lewis & Co. Publicists, core book publicity covers a media kit, distribution of books and kits, intensive follow-up, news-driven pitching, a custom list of media contacts, and travel coordination. Internet marketing and specialist support, such as media coaching, speaker services, and writing, can be added.
Service
Book and author publicity
The firm states two goals: to turn authors into newsmakers who are seen, heard, and read about in every type of media, including breaking stories as they unfold, and to build name recognition that leads to book sales, later printings, and new publishing opportunities.
- A media kit for producers, journalists, editors, and bloggers.
- Distribution of books and kits, with follow-up to secure interviews, features, reviews, op-eds, and bylined articles.
- A steady stream of timely pitches aligned with breaking news, often the same day.
- A customized list of top media contacts the firm has relationships with.
- Media appearances coordinated with your travel to major markets.
Service
Internet marketing for authors
The goal is to add value to an author's online presence and keep exposure going after the media campaign ends. The firm helps authors develop content for websites, blogs, and social and business networking sites, and helps them expand their professional networks. David C. Lewis helps authors become contributors at outlets such as Thrive Global, Forbes.com, Chief Executive, and PsychologyToday.com.
| Support service | Stated goal |
|---|---|
| Speaker services | Help authors land valuable speaking opportunities that support book sales and create new business |
| Media coaching | Train authors to feel and look confident on television, on radio, and before live audiences |
| Writing services | Ghostwritten op-eds and bylined articles, plus newsletters and marketing material for your practice |
Context
Book marketing services vs. book publicity
People searching for a book marketing agency often want publicity. Marketing usually means paid ads and owned channels; publicity means earned coverage in outlets you do not pay. C.S. Lewis & Co. Publicists centers on earned media and adds internet marketing support, so authors get both visibility in the press and a stronger online base. See how scope affects price on the book publicist pricing page, or return to the book publicist cost guide. The full service descriptions are on the firm's services page.
Common questions
See all questions in the FAQ- What does a book publicist do?
- A book publicist works to get an author and a book covered in the media. At C.S. Lewis & Co. Publicists, that means building a media kit, sending books and kits to relevant contacts, following up to secure interviews, reviews, features, and bylined articles, and pitching authors into breaking news stories, often the same day the news happens.
- Is book publicity the same as book marketing?
- Not quite. Publicity earns coverage through interviews, reviews, features, and articles, while marketing usually covers paid and owned channels such as ads, websites, and newsletters. C.S. Lewis & Co. Publicists focuses on publicity but also offers internet marketing help, including content for websites, blogs, and social and business networking sites, so the two can work together in one campaign.
- What kinds of media does a book publicity campaign cover?
- A full campaign can reach print, radio, television, podcasts, and online outlets. C.S. Lewis & Co. Publicists describes its campaigns as bridging classic and new media, combining newspaper and magazine coverage with radio and television interviews, podcast appearances, and contributor roles at online outlets. The mix is chosen around each author's strengths and goals.
- What is a media kit for an author?
- A media kit is the background package journalists and producers use to understand an author and a book. C.S. Lewis & Co. Publicists creates media kits that producers, journalists, editors, and bloggers can reference for background material, reviews, story ideas, interview topics, and bylined articles. Examples of past press kits appear on the firm's website.
- What if I am nervous about radio or TV interviews?
- A campaign can be shaped around the formats you are comfortable with, and coaching can help with the rest. C.S. Lewis & Co. Publicists offers media coaching through professionals it works with closely, aimed at helping authors feel and look confident on television, on radio, and before live audiences, and at delivering a clear, memorable message.
- Can a book help a CEO or expert get speaking engagements?
- Yes, that is one of the outcomes a campaign can aim for. C.S. Lewis & Co. Publicists says its campaigns can open opportunities in publishing, new client acquisition, and high-value speaking engagements, and it offers speaker services through professionals it works with closely. The firm's blog also covers how CEOs turn books into speaking platforms.
Get a quote for your book publicity campaign
C.S. Lewis & Co. Publicists quotes each campaign after learning about your book, your goals, and your launch date. Authors and publishers with a book launching soon are the firm’s priority.